YAMAHA AWARDED FOR EXCELLENCE IN CUSTOMER SATISFACTION
MIAMI, Fla., February 16, 2018 — Yamaha Marine Group announced today during Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has once again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. Yamaha has been the recipient of this award consecutively since its inception in 2001, an achievement no other outboard manufacturer can claim.
In addition, Yamaha’s boat companies Skeeter® and G3® Boats received awards. Skeeter was recognized in the Fiberglass Outboard Boat category. G3 Boats was recognized in two categories: Aluminum Outboard Boats and Pontoon Boats.
“It’s a great honor to be recognized for actively measuring customer satisfaction and pursuing continuous improvement to better serve our customers. That is what we strive to do every day,” said Ben Speciale, President, Yamaha Marine Group. “The distinguished award is earned by working closely with our boat builders and dealers. We share this award with them, and are proud of our joint efforts to deliver outstanding customer service.”
NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.
The National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement. NMMA is a registered trademark of National Marine Manufacturers Association, Inc.