In 1975, a young northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly were catching fish when no other baits were working! The word spread like wild fire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand!
For over 25 years now, John and the Northland® Pro-Staff have been designing, testing and perfecting an exclusive line of products that catches fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike and Muskie.
Northland Fishing Tackle® products are designed by fisherman for the quality conscious anglers of the new millenium. The entire management team are fisherman who surround themselves with experienced northwoods fishing guides, veteran charter captains, professional tournament anglers and the famous Team Northland Pro-Staff! These fishing experts provide us with valuable product feedback and innovative fishing ideas that keep us on the “cutting edge” of the fishing tackle industry.
Northland Fishing Tackle® is a conservation minded company committed to preserving water quality, Selective Harvest and Catch & Release Fishing. We are strongly committed to help teach our youth of America the values of sport fishing, and exposing them to our great natural resourses.
Over the past two and a half decades, Northland Fishing Tackle® has brought many innovative, premium quality products to the market. Products fisherman have grown to depend upon to consistently attract more fish to their bait… and trigger them to strike! Panfish killers like the Fire-Fly and Gypsi Jig® , Walleye legends like the propeller bladed Whistler® Jig , rattlin’ Buck-Shot® Rattle Jigs Spoons & Beads, sting’n Fire-Ball Jigs®, double barb Lip-Stick Jigs® , soft-bodied Gum-Drop® Floaters , and the adjustable Roach Rigs®. And for bass and pike, the Reed-Runner® Spinnerbait, Jaw-Breaker Spoon and the Rattlin Jungle Jig® are guaranteed to help you catch more and bigger fish!